There’s nothing that gets our team more excited than working on a film that might save lives – and that’s exactly what Audience Communications (part of M&C Saatchi Group) asked us to do for Network Rail.
We needed an approach that the young target audience could identify with – something a little different that was more likely to encourage a change in their behaviour. We used focus groups to test and refine the concept, fine tuning the script to make sure it had maximum impact and was tonally correct for young viewers.
The result is an engaging journey through the social world of a group of teenagers, with a tragic and powerful outcome. The film went on to win an IVCA award, and an EVCOM Clarion.