WisdomTree is a global asset manager specialising in ETFs and exchange-traded products (ETPs). In 2024, to celebrate its 10-year anniversary, the organisation created a standout brand film to mark this impressive milestone.
The project posed unique challenges. As a company with roots in the United States and a strong presence in Europe, it needed to feature key leaders from both sides of the Atlantic — including the CEO in the U.S. and the Head of Europe in London. Ensuring consistency across filming locations was crucial to creating a seamless and coherent film.
The creative idea was to build an exhibition of achievements from WisdomTree EU’s 10-year journey. Bespoke exhibits were designed and displayed for contributors to explore and interact with, giving an opportunity to reflect on their achievements while sharing the story of WisdomTree’s growth.
Filmed over two days in London and New York, the brand film has had a great response. It premiered at the London Stock Exchange during the bell-ringing ceremony that closed the week’s trading. Since then, the film has been well-received by clients at private events, translated into multiple languages, repurposed for U.S. audiences, and celebrated as a powerful testament to WisdomTree’s impact in Europe.