What sets an investment firm apart from its competitors? It could be a variety of factors such as investing approach, performance, heritage, or products. But above all, really, it’s the people — a point that feels ever more prescient with the unstoppable rise of artificial intelligence.
Wellington Management wanted to create a video series that raises the profile of their expert portfolio managers — the people behind the investments — and establishes their position as investing authorities in their respective sectors.
The result was Meet the Manager. Each episode features an in-depth interview with an investment specialist sharing their personal experiences and reflections that have helped shape their unique investing approach, and what inspires them to go above and beyond for their clients every day.
Wellington is a global organisation, so every region of the business would create episodes, which meant the setup needed to be easy to replicate. We worked closely with their in-house creative studio to develop a consistent look and feel across every episode, including the set design, props, series branding, format, title sequence and thumbnails. Everything has been documented in a playbook used across their teams, including EMEA and ASPAC.
Over the years, Big Button has produced over 15 Meet the Manager profiles filmed in Boston, MA, and London, UK. The show is up there with Wellington's best-performing content. It’s been translated and dubbed into several languages including German, Spanish and Italian, reaching a wide audience with hundreds of thousands of views that have helped to establish the team as experts with unique perspectives that help to pursue excellent outcomes for their clients.