Do you know if the money you spend on video is providing a good return on investment? A recent Big Button poll showed that organisations are measuring the effectiveness of their video inconsistently, and often in misleading ways, while a worrying 11% of companies invest in video and then make no measurement at all. 

In this webinar we explore how to gather and interpret the most useful metrics to help you manage the success of your video strategy. With detailed case studies providing context and evidence, we discuss how to use results to create better video and prove ROI.