Rackspace are the world’s “#1 managed cloud company”, and we’ve been making films for them for many years. A lot of films. They are committed to the power of video, and use it highly effectively. Our relationship involves the development of creative video projects which highlight the Rackspace product set, their culture and team, and the stories of their delighted customers. But more than that, we also work closely with them in devising smart strategies for distribution and measurement of video, to ensure maximum engagement – and return on investment. The 15 year relationship speaks volumes in terms of how well video is working for Rackspace with Big Button.