In the middle of the Covid-19 lockdown, we continued to produce compelling customer stories for our long-standing tech client Rackspace. IATA was one particularly high-profile customer that featured in the news regularly as they supported the aviation industry during one of the biggest challenges in its history.
The brief included interviewees based in Canada, the UK, and Europe, so the limitations on movement meant that some creative thinking was required…Through a mixture of motion graphics, animation, interviews over Zoom, and library footage, we were able to create an emotive and informative piece that has received very positive feedback.
Despite travel restrictions, we produced a record 11 customer stories and a total of 62 videos for the Rackspace programme in 2020 — the highest volume since we started working with them in 2006.
"Using Big Button for our customer stories programme, we've been able to deliver quality output and receive a better return on investment."
Steve Vinall
Global Communications Director, Rackspace Technology
Watch a video about Rackspace's experience of working with Big Button HERE